In 1930, Jasper Avenue in Edmonton, Alberta, was the bustling heart of the city’s commercial and social life. As the main thoroughfare, Jasper Avenue was lined with a mix of elegant department stores, small businesses, hotels, theaters, and cafes, all reflecting the growth and optimism of the pre-Depression era. Pedestrians filled the sidewalks, and streetcars rattled along the tracks, transporting residents and visitors up and down the avenue. Iconic landmarks like the Hudson’s Bay Company store and the Macdonald Hotel stood as symbols of the city’s ambitions, while nearby shops offered the latest fashions, foods, and goods.
Despite the economic challenges that would arise in the 1930s, Jasper Avenue remained a lively hub, embodying the spirit and resilience of a young, growing Edmonton.
